Since 2018, I have been crafting copy for the e-commerce sites and marketing campaigns of world-renowned fashion labels. These include stylish casual brands with a focus on quality and sustainability, as they develop more environmentally conscious apparel.

Issue:

Forward-thinking brands need engaging copy to captivate their loyal customers and attract new fashionistas. Like trends, they require fresh and exciting translations that change with the season.

Process:

The challenge is to translate time-sensitive copy for an ever-changing industry. For each project, I research the fashion product to make sure I get the terminology right and that my language style is also ‘on trend’. I use a transcreation process to guarantee that my translations will delight a new market.

Outcome:

Fashion translations that persuade shoppers and generate targeted traffic for leading European labels. Beautifully crafted product descriptions and newsletters that align with the brand’s tone of voice and style.

“We have been working with Andrea for some time now, probably about three years. An industry colleague was kind enough to recommend her at the time. Andrea provides us with professional fashion translations regularly, from newsletters to product descriptions. Her work is excellent, and she answers promptly – highly recommended! She understands the importance of delivering on time. Thank you for being a reliable partner and we look forward to more projects with you!”

Anika Pampus, Intercontact GmbH 
www.inter-contact.de